Because great creative work needs a great operating system.

Colossal Biosciences came to Mystical with a bold challenge: introduce the world to the concept of de-extinction and build an audience around the science, people, and possibilities behind it. As Project Manager, I helped lead an always-on social program spanning Instagram, X, Meta, and LinkedIn, coordinating strategy, creative, video production, content, publishing, community management, and paid media. Working closely with strategists, creatives, scientists, and the Colossal team, I helped turn complex scientific concepts and breakthrough moments into accessible, engaging stories. We continuously tested creative, monitored performance and audience sentiment, and used those insights to refine the content strategy and inform future production. MY ROLE: Project Manager / Creative Producer

• Grew engagement by 3,200%
• Improved brand sentiment by 400%
• Top social post generated 8.5 million views & 280,000 likes

PNM needed modernize how they communicate with customers and drive greater engagement with its energy programs. During Mystical Agency's time as agency of record, I managed cross-functional teams across creative, strategy, media, video, email, web, and SEO, coordinating multiple initiatives designed to make complex energy offerings easier to understand and act on. The work spanned social campaigns, email marketing, paid media, video, energy-efficiency initiatives, Time-of-Day rate program adoption, and EV education. Project management in this client relationship included project timelines, deliverables, resources, and client relationships across the engagement, ensuring individual campaigns worked together as part of a cohesive customer experience. MY ROLE: Project Manager / Creative Producer

• Increased social followers by 243%
• Grew ad engagement by 200%
• Email open rate increased to over 68%

Peninsula Clean Energy wanted to update their outdated website and digital experience that made it difficult for customers to find information, understand their options, and engage with PCE's programs. I led the website redesign from discovery through launch, coordinating strategy, UX, creative, content, and development teams while managing timelines, deliverables, and client communication. The result was a modern, customer-centric website designed to make PCE's programs and resources easier to understand and navigate. The redesign was part of a broader brand and digital transformation that increased user engagement by 30% and more than doubled key conversions. MY ROLE: Project Manager / Digital Producer

• Increased user engagement by 30%
• Key conversions up by 103%
• Increased search impressions by 385%

Comstock was repositioning itself from a legacy mining company to a forward-looking clean technology company and needed a compelling way to introduce its new story  during an annual investor day event. This concept blossomed into a fully pre-produced, high-production-value virtual investor event, where I coordinated stakeholders, creative teams, video production, presentations, motion graphics, and supporting content. I managed the project from its initial stages in content development and stakeholder workshops through production and delivery, helping bring together keynotes, panels, explainer videos, and sizzle reels into a cohesive investor experience. MY ROLE: Project Manager / Event + Creative Producer

• Managed 4 concurrent video deliverables
• 85% attendance rate
• 78+ NPS for the event

PNM needed to modernize how it engaged with customers on its active social media platforms. As Project Manager, I helped build and execute a social media transformation strategy, turning PNM's channels into engines of growth, transparency, and trust. Over 12 months, I coordinated a full program of content strategy, creative production, daily publishing, paid activation, and performance reporting — while coaching PNM's internal team to sustain long-term success. The work spanned Instagram, X, Meta, and LinkedIn, with platform-specific content designed to drive stronger reach, deeper resonance, and lasting impact. Audience-first storytelling replaced promotions, and continuous performance analysis refined messaging, creative, and targeting in real time. MY ROLE: Project Manager / Creative Producer

• Follower growth up 243% year-over-year
• Engagement rate up 193% year-over-year
• Total engagements up 432% year-over-year